Search engine rankings are a continuous strive for any company looking to profit from online marketing success. In order to rank consistently well (the top 10) in any search engine for a keyword that will return substantial traffic and customers you will need a constant on going service to support your campaign.

Some customers new to search engine optimization and marketing believe that they can just buy a one off optimisation and then always yield the results from that initial purchase. This is completely wrong. Purchasing search engine optimization from a company promising you a strong ranking in the search engines will have a life expectancy of maybe 1 month, maybe 1 year, it all depends on the competition. Search engine rankings and optimisation is no longer a new concept, almost all popular keywords are aggressively competed over and so your investment needs to be substantial and on a regular basis in order to ensure a stable and successful ranking.

Search engine optimization and marketing is not a product but a continual service which needs to be kept firmly on top of in order to ensure continued success. Local search engine optimization and marketing will not have to be as aggressive and regular as national keyword optimisation, as markets are less competitive and don't warrant as much activity, but they still need some level of continued investment.

At Bathing Rat we offer an initial start up optimization and marketing service which is always included in our quotation for a new website design or revamp. If you already have a website, we will perform research to assess your current rankings and state of play. After the complete service has been delivered from research to plan creation to implementation, we encourage our customers to reinvest when appropriate to reinforce their rankings and ensure prolonged success.

Read more about our search engine optimization, marketing and ranking services here.